hyundai genesis coupe blue

##title##

Hyundai Chairman and CEO Chung Mong-koo calls the Genesis Hyundai's first entry into the European dominated luxury arena. According to Hyundai Vice Chairman Kim Dong-jin, the name Genesis is an indication that the vehicle is the first of many premium cars the company will introduce. The Genesis sedan is a luxury sedan that was designed to compete with the BMW 5 Series, Mercedes E-Class, Infiniti M, and Lexus GS. Hyundai targeted 55,000 sales of the Genesis in 2008 (35,000 in Korea and another 20,000 overseas) and 45,000 in 2009, with sales goals of 50,000 per year in the United States.

Mirabeau Blue 2010 Hyundai

Introduced in March, 2007 as the "Concept Genesis", the sedan was designed by Hyundai as a "progressive interpretation of the modern rear-wheel drive sports sedan". Hyundai conceived the idea for the Genesis in 2003. The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.

hyundai-genesis-coupe-blue

Hyundai reportedly benchmarked the BMW 5-Series (E60) sedan during the Genesis' development; their press release indicates the Genesis body in white exceeds the BMW in torsional rigidity by 14%. The production Genesis sedan received a five-star crash rating in every category from the National Highway Traffic Safety Administration. Hyundai markets the Genesis as offering "the performance of a BMW 5-Series and the interior packaging of a 7-Series at the price of a 3-Series."